Leave-Behind Literature (LBL) Printing for Pharma MRs
Leave-behind literature (LBL) is the printed piece an MR leaves with the doctor after the detailing call. A visual aid supports the live conversation.
Leave-Behind Literature from RX Design Hub
An LBL has to carry the key message after the MR has gone. RX Design Hub designs LBLs from the same brief as your visual aid, so the claims, images and brand look match.
What you can order
Formats and variants
Card
One brand, one benefit and the pack shot. Quick for the doctor to read and keep.
Folded leaflet
Room for a short rationale, the dose and a reference.
Folder
Holds several sheets, for example product monographs or a range overview.
Compact literature
A short booklet for products that need a little more explanation.
Matched to your visual aid
The LBL uses the same claims, imagery and colours as your visual aid.
Where it earns its place
- After the detailing call. The MR leaves the LBL with the doctor so the key message is still on the desk after the visit.
- New product launches. A launch LBL repeats the main claim from the visual aid and shows the pack, so the doctor can recognise the brand.
- Doctors the MR meets briefly. When there is no time for full detailing, an LBL still delivers the core message.
- Chemist and stockist reminders. The same literature can be left with chemists and stockists who carry the brand.
- Division-wide campaigns. Mid-size divisions and PCD franchise companies can print one LBL per brand and send it to every MR in the campaign.
How the price is worked out
Your LBL price depends on:
- The format: card, leaflet, folder or booklet
- The size and the number of pages or panels
- The paper and finish
- The quantity
We do not publish a price list. Ask for an itemised quote on WhatsApp: send the item, quantity and delivery city.
From brief to dispatch
- Share your brief. Send the brand name, composition and key claim on WhatsApp (+91 73074 39929) for an itemised quote. Pay a 50% advance to start, or pay in full upfront and get 1% off.
- Design. Our Lucknow design team lays out the LBL. If we made your visual aid, we build on the same artwork.
- Proof approval. You receive the proof on WhatsApp. Check the claims, dose and references, then approve or send corrections.
- Production. Printing runs on our partner presses. Our Lucknow team checks the printed stock.
- Dispatch. We pack the LBLs and send them by courier from Lucknow, to your office or your MRs anywhere in India.
Leave-Behind Literature – questions
It is the printed piece an MR leaves with the doctor after the call. It has to carry the key message without the MR there to explain it.
A visual aid supports the MR's live detailing. An LBL stays with the doctor after the visit. Read more on our visual aid vs leave-behind guide.
Yes. We plan both from one brief, so the claims, imagery and colours stay consistent.
Yes. Proofs are shared on WhatsApp, and printing starts only after you approve.
Yes. We dispatch by courier from Lucknow to any city in India.
No. Send the specification on WhatsApp and we share an itemised quote.